Privacy policy

Last updated: September 24, 2025

ALVOØR operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). ALVOØR uses Shopify technology, which enables us to provide you with these Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us in any other way. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

By “personal information,” we mean data that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or anonymized so that it can no longer reasonably identify you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and account numbers, payment card details, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account information, including username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart or wish list, purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us, such as information you provide when contacting customer support.

  • Device information, including data about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage information, including details about how you interact with the Services, such as when and how you access or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, use the Services, communicate with us, or otherwise provide personal information.

  • Automatically, through the Services, including from your device when you use our products, services, or websites, as well as through cookies and similar technologies.

  • Through service providers, when we engage them to enable certain technologies or process information on our behalf.

  • Through partners or other third parties.

How We Use Your Personal Information

Depending on your interactions with us or the Services you use, we may process personal information for the following purposes:

  • Provide, personalize, and improve the Services – to deliver the Services, perform our contract with you, process payments and orders, remember preferences, send account-related notifications, facilitate returns/exchanges, enable reviews, and create a personalized shopping experience (e.g., product recommendations).

  • Marketing and advertising – to send marketing communications, promotions, or advertising via email, SMS, or mail, and to show you personalized ads online based on your browsing, cart activity, or purchase history.

  • Security and fraud prevention – to authenticate accounts, ensure secure payments, detect, investigate, or act against fraud, illegal activities, or security threats, and protect public safety.

  • Customer communications – to provide support, respond to your inquiries, and maintain a business relationship.

  • Legal compliance – to meet applicable legal obligations, respond to valid legal processes, and enforce our terms or policies.

How We Disclose Personal Information

We may share your personal information under the following circumstances:

  • With Shopify, service providers, and third parties who perform services for us (IT management, payment processing, data analytics, customer support, cloud storage, shipping).

  • With business and marketing partners to provide marketing or advertising services (e.g., Shopify-powered targeted advertising).

  • With your consent or instructions, such as shipping products, using social media widgets, or third-party logins.

  • With affiliates or within our corporate group.

  • As part of a business transaction (e.g., merger, bankruptcy), to comply with legal obligations, or to protect rights, safety, and services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes your personal information related to your access and use of the Services in order to provide and optimize them. Information you provide may be shared with Shopify and third parties located outside your country of residence. Shopify may also use personal information gathered from your interactions with our store, as well as other merchants, to improve its services. In these cases, Shopify is the controller of your personal information.

For more details about how Shopify processes personal information and your rights, see the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. If you follow these links, review their privacy and security policies, as we are not responsible for their practices or content. Information you share publicly, such as on social media, may also be visible and used without restriction by others.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us to request deletion.

Security and Data Retention

We use reasonable measures to protect personal information, but no system is 100% secure. We retain personal data as long as necessary to maintain accounts, provide Services, meet legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights including:

  • Access/Right to Know – request access to personal data we hold.

  • Deletion – request deletion of your personal data.

  • Correction – request updates or corrections.

  • Portability – request a copy or transfer of your personal data.

  • Opt-out of marketing communications – unsubscribe from promotional emails (though transactional messages may still be sent).

Residents of the UK and EEA may also have rights to object to processing, restrict processing, or withdraw consent where applicable.

You can exercise these rights via the Services or by contacting us (see details below).

Complaints

If you wish to lodge a complaint, contact us directly. You may also have the right to contact your local data protection authority.

International Transfers

We may transfer, store, and process your personal data outside your country of residence. If transferring from the EEA or UK, we use safeguards such as Standard Contractual Clauses or equivalent mechanisms.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last Updated” date and, where required, with additional notice.

Contact

If you have questions about this Privacy Policy or our data practices, or wish to exercise your rights, you can contact us at:

📧 info@alvoor.com

For data protection purposes, we are the data controller of your personal information.